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How do you Distribute Podcasts?

Are you looking to start your podcast adventure and journey into the world of streaming spoken word? Getting your podcast up and running is the first step to becoming a new internet sensation.

It would be best to get your podcast live and out there so people can find it easily. The last thing you want is to take the time to record your podcast and leave it alone for the world never to hear.

For your podcast to reach as many listeners as possible, you will need to ensure it is available across all platforms where listeners search for various podcasts. This is when and where you distribute your podcast.

Once this is distributed, you need to follow it up with a promotion which can be frustrating and hard work. Don’t worry! We will go through all the processes below to get you up and running.

Distributing your podcast is easier than ever, with hundreds of platforms to share it on. Just like supermarkets selling different products, you will be selling your podcast online. Of course, you don’t have to sell it as many podcasts are streamed for free.

What makes this possible is your RSS feed. This acts as a bridge between a platform and your podcast. If you distribute your RSS feed across more platforms, you will create more funnels for your podcast in which a greater number of listeners can tune in.

However, just having a wider distribution doesn’t mean you will automatically get more listens. There is the case of optimization, too, which we will discuss in detail.

Let’s take a look at how you should distribute your podcast today!

Content Syndication

First, you need to think about content syndication. This is the process of pushing your podcast out to third-parties who can then re-publish it on their own sites.

It is important to create brand awareness with your podcast, so listeners know what to look for and what to expect when they listen to you. This can be done by publishing notes on your podcast on various websites, social media, multiple channels, and different communities.

The benefits of content syndication include gathering a multi-channel presence. You get to distribute your podcast more widely, establishing more presence on various content and social platforms.

It also helps you get greater results in traffic and discoverability. Chances are, you already share your podcasts on your Facebook or Twitter as soon as they go live. This is helpful, but you can also use Medium or Blogger sites to gain even more attention.

Distribution

Once you have recorded your podcast and shared it on your social media accounts, you will probably want to spread it even further. Let’s take a look at the platforms you should be aiming for.

Anchor.FM

Anchor.FM is primarily used for hosting podcasts and distributing them. It is effortless to record audio and edit it before publishing your episodes all on this same platform.

As soon as you hit that publish button, your podcast is automatically distributed to various channels such as Apple Podcasts, Google Podcasts, Spotify, Overcast, Stitcher, and Radio Public.

The best thing about Anchor.FM is that it is free to use with optional premium features. It offers all the basics to get your podcast distributed easily.

Soundcloud

Soundcloud is one of the most visited audio-listening platforms on the internet. It boasts a large social community meaning the target audience could be colossal.

You will have to pay a monthly fee to publish your podcast on Soundcloud and upload it manually or with a cross-platform distribution tool.

Repurpose

A cross-platform distribution tool is Repurpose. It is fantastic for getting your podcast to a wider audience. You create automation that converts your podcast into youtube videos, Facebook videos, tweets, and blog posts.

It also lets you upload other RSS-enabled podcasts onto Soundcloud. It isn’t free but is definitely worth trying.

Podcast Directories

Other podcast directories such as Blubrry, iPodder, and DigitalPodcast are more superb ways of getting higher listener numbers for your podcast episodes.

Uploading your podcasts to these will ensure your listener numbers go up every week. Who knows, these may help you become the next big sensation!

Hubhopper

This is a great tool if you already have an existing podcast on other platforms. Email Hubhopper with your RSS feed and they’ll do the work for you.

The benefits of Hubhopper include the chance of expanding your distribution network beyond just podcasting platforms. These include smart speakers and OEMs. If you host your podcast with Hubhopper, it will become available on:

  • Hubhopper
  • Amazon Alexa
  • Ola Play
  • Samsung Bixby
  • Google Home/Assistant/Podcast
  • TuneIn
  • Pocketcasts
  • Indus OS devices (Micromax, Karbonn, Intec, etc.)

iHeartRadio

iHeart radio is just as simple for submitting your podcast. It is one of the most popular choices for distributing podcasts with a large and enthusiastic listening audience. This will certainly benefit your podcast in numerous ways.

Stitcher

There are very few requirements needed for distributing your podcast with Stitcher. It is handy for improving your listener numbers, especially outside the country you’re in. Stitcher will make it a lot easier to gain reliable listeners every week in different countries.

Apple Podcasts

Distributing to Apple Podcasts is imperative for every podcaster. Apple requires some basic requirements from you before using their services.

It would help if you had podcast cover art that is 1400 x 1400 px, while your channel must have at least one episode. These episodes must not include any copyrighted music too.

Spotify

Spotify is a beneficial service for getting your podcasts out there. All you need is good audio quality and few certain requirements, which we will go into more detail below.

These are all the main networks you should be considering or using to distribute your podcasts. However, your work isn’t finished once the podcast is distributed. You will still need to publicize your podcast to inform potential listeners that it is available on all of these platforms.

How do I get my podcast on all platforms?

As we have shown above, there are many options available for distributing your podcast far and wide. To get your podcast on all platforms, you should use podcast hosting platforms.

Hosting your podcast through third-party hosting platforms is the best and most favored way for podcasters worldwide. Such professional hosting platforms offer reliability, ease, and the features that these provide will always help far more than doing it on your own.

You will benefit from better bandwidth, more support, and receive an automatic generation of your RSS feed. This is how publishers can pick up on your podcast more easily.

There are many platforms to choose from, such as Transistor.FM, Blubrry, BuzzSprout, Libsyn, PodBean, SimpleCast, and many more. Visit these platforms, and you will have the option of signing up to use their services or just by simply sending them an email to get onto their platform and start streaming.

How do I get my free Podcast on Spotify?

Before you start, there are some requirements in place for uploading podcasts to Spotify. All audio needs to be in ISO/IEC 11172-3 MPEG-1 Part 3 (MP3) with bit rates between 96 and 320 kbps to be uploaded. Episodes can’t exceed 200MB in size.

Your podcast artwork should use a square (1:1) aspect ratio in the highest possible resolution in either PNG or JPEG formats. The title can’t exceed 20 characters, and all RSS feeds must include a title, image, and at least 1 episode.

To upload onto Spotify, start by creating an account with the same email you use with your podcast host. Then, log in and add your show’s RSS feed to the platform. Here’s how:

  1. Click “Get started.”
  2. Paste in the link to your podcasts’ RSS feed
  3. Add the details of your podcast (category, language, country)
  4. Review your details and submit

It’s as easy as that!

How long does it take for a podcast to be approved?

This can depend on the platform you are uploading your podcast to. Some platforms such as Google Play and Apple Podcasts can take longer than others.

When you upload your podcast, it will be “under review” for a certain amount of time. This timing can be pretty random on occasions. Sometimes it can take as little as a few hours or up to a week.

If you are uploading to Apple Podcasts or iTunes, new podcast episodes should take around 24 hours. This is sometimes quicker and occasionally longer. For brand new podcasts with no history of any episodes, this typically takes around 3-5 working days, but this can vary.

It can sometimes take up to 14 working days for your podcast to first get published. The reason these times vary is that real people look over to either approve or reject the shows. If there is an issue, it could take longer than 14 days.

How long does it take Spotify to approve a podcast?

Spotify is one of the biggest apps for promoting your podcasts. Some of the most well-known and popular podcasts are available through Spotify, so chances are, you want a piece of that action too.

On average, it should only take around 2-5 days for Spotify to approve your podcast. At this time, Spotify elves will check out the podcast by listening to the entire show and then either approve or disapprove of it. Your podcast should look and sound great too. The better quality it is, the better chance you have of getting it approved.

You also need to ensure all the information is correct. If Spotify finds any mistakes, it could take much longer to approve the podcast, resulting in a frustrating wait. The entire process of uploading a podcast to Spotify should only take 10-15 minutes. It’s just the wait after that can be annoying, but these 10 or so minutes could lead to thousands of listeners.

How long does iTunes take to approve podcasts?

Before you submit to iTunes, you will need to create an Apple ID. Once this is done, you must submit your RSS feed. This can be done through your podcast sharing platform, such as BuzzSprout. Follow their instructions on how to do this.

Once this easy and quick process is out of the way, you have to submit the podcast. Then you have to play the waiting game.

iTunes usually takes anything from around 24 hours to 14 days to approve a podcast. As we previously stated, Apple employees take the time to listen to your podcast to ensure it is safe and good-quality enough to be uploaded. Think about how many podcasts are out there before you start getting frustrated!

Again, if any issues are found with your podcast, it could take even longer than 14 days. If it is rejected, you can re-submit your podcast again, but you may have to change the name.

Does BuzzSprout upload to Itunes?

The short answer to this is yes! However, you must have a valid Apple ID to do so. Fortunately, it doesn’t cost anything to upload your podcasts from BuzzSprout to any Apple podcasts.

To be eligible for Apple podcasts, your artwork has to be 3000 x 3000 pixels in a JPEG or PNG file with 72 dpi in the RGB color space. Your podcast’s description should be long enough to explain your show but short enough to grab people’s attention.

Once you have arranged everything in place and are ready to upload it onto iTunes from BuzzSprout, there are a few simple steps. Just log in to BuzzSprout, click on “iTunes and Directories”, and then follow the steps on that page.

Before long, you will be all set, and your podcast will be uploaded onto iTunes. As we have already stated above, this can take anywhere from 24 hours to 14 days or even longer if the podcast is rejected.

Is it hard to get a podcast on iTunes?

Now is the easiest and best time to upload your podcasts to iTunes! Right now, iTunes is one of the biggest Podcast search directories in the entire world. And guess what! This isn’t about to change any time soon.

Luckily, the process of getting your podcast on iTunes is pretty simple. To upload a podcast to iTunes, you will have to upload it to your podcast hosts such as BuzzSprout, Blubrry, or Transistor.FM. Your host will then publish this episode to your RSS feed as well as to your podcast hosting website, such as the Podcraft site on BuzzSprout.

You also have the option of publishing show-notes on your own website and embed a player on your site. iTunes and Apple Podcasts will detect your new episode on your RSS feed and make it available to all of your subscribers.

Where can I upload my podcasts for free?

There are many podcasting hosting services to choose from, but only a few are free. You will usually have to pay a monthly or yearly subscription to get the best services from most of these sites, but fortunately, there are a few free options.

The best free podcast hosting services are:

  • BuzzSprout
  • Spreaker
  • PodBean
  • SimpleCast
  • Anchor

All of these have pros and cons but, on the whole, will positively impact your listener numbers. For example, BuzzSprout gives you a little less than 250 GB of bandwidth each month on free plans, and it supports multiple audio file types before optimizing them for distribution.

Some weaknesses include less storage space on free plans and a limited time hosting for free podcasts. You may have to upgrade to a paid plan with some services after a certain amount of time, too, but this isn’t a bad idea if you wish to expand your listenership.

Does Anchor automatically upload to Spotify?

As with all podcast hosting sites, you will have to wait before your podcast is approved and available on Spotify through the use of Anchor. Once you have submitted your podcast for distribution, it can take up to 24 hours before it is available on Spotify.

Once your first podcast has been uploaded onto Spotify, all subsequent episodes you publish through Anchor will automatically appear on Spotify. This should only take around 24 hours too.

Once the podcast is on Spotify, it is possible to share it with a much wider audience through Instagram stories/posts, Facebook, and Twitter. By sharing your podcasts straight to your social media stories and walls, your friends and followers will be able to follow the link right back to Spotify to listen. From here, they can find your profile and “follow” your podcast just like a music playlist. It’s that simple to get more listeners!

Why wait? Start distributing your podcast today!