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Creating content is one of the most popular ways to earn money and express creativity. When it comes down to content creation, there are two main areas that you could go into nowadays.
You have video-style work, which is best done through YouTube. Or you could venture into the world of podcasting, with so many options and multiplatform breadth.
Before you start posting, you’re probably wondering, ‘Which will I make more money from?’ So, let’s look into online content creation and see what it offers you.
How much do YouTubers make?
Before you get super excited about starting up your own YouTube channel, let’s look at some figures.
Monetizing your Youtube videos through AdSense
Regarding advertising, Google pays out 68% of the AdSense revenue, meaning that for every $100 an advertiser pays, Google will pay $68 to the publisher.
An advertiser’s rates will vary; they are often between $0.10- $0.30 per view, with an average of $0.18 per view. If you have an advertiser linked to your content, you will get paid around this amount per view.
The average amount a YouTube channel will receive is around $18 per 1,000 ad views. Accordingly, 1000 video views will equal $3- $5.
Let’s give you some other figures to provide a better idea of income.
If you were to get 20,000 views on your YouTube content per day, this would equal around $28.50-$47.50 per day. However, if you were to reach over 100,000 views a day, you would receive between $183.82- $306.37 per day.
If you monetize the channel and use AdSense, with each viewer watching two new videos per week, you are looking at around $36,000 from AdSense alone!
However, keep in mind that nothing happens overnight – it is unlikely that you will earn any significant amount from YouTube in the beginning. Make sure to stay consistent and work on generating organic traffic to your channel. When you gain a fanbase of over 1,000,000 viewers, you really start hitting those numbers!
How much do Podcasters make?
On the other side of things, you have podcasts.
Podcasters can make money in different ways. Two primary avenues of money-making are Adverts/ sponsors and affiliate sales.
Plenty of Podcasters use advertising as a primary source of income (‘… this episode is sponsored by…’ might sound familiar).
Monetizing your podcast through advertising
Rates for charging for advertising can be anywhere between $20-$100 CPM (Charged per hundred thousand listeners.) For better comprehension, let’s have a look at some figures.
Let’s say you were getting 150,000 downloads per episode and charging an advertiser $30 CPM per advertisement. In this case, you would make $4,500 per episode. If you had two advertisements in one episode, both charged at the same rate, you would make $9,000. Similarly, if you made two podcasts per week, running adverts at $30 CPM, you would make $18,000.
Another option to earn money from a podcast is affiliate sales. In simple words, affiliate sales mean mentioning different products and services in your show.
When these products are purchased, either via your website or through a URL that you provide, you will get a percentage of the sale. The amount of money you can get from this depends on the products that you offer and your podcast’s popularity.
You first need to build your audience base and get people listening before hoping to make any money from your podcast. Like YouTube, you cannot expect to make an excellent wad of cash just as you are starting. But many people are successfully doing it, and so can you!
What are the benefits that you can expect to get from doing these types of content creation work? Is there one clear winner, or are they both as good as each other, but for different people?
- Most popular video content platform.
- Worldwide availability.
- Easy to earn a few dollars with advertising.
- Simple monetization.
- A newer form of content creation is becoming more and more popular.
- Opportunity to earn through affiliates.
- You don’t need as many views as you would with YouTube to gain more money.
- You do not need on-screen talent, just an endearing topic.
There is no set answer to the best paying; it is simply a matter of preference and what best meets your skills. If you are not great at on-camera, then you may find that podcasts work better for you. However, if you are better on-screen, or your content is better when visualized, then YouTube may work for you.
On the flip side, both can make substantial money, but neither will be an automatic income source.
If both a YouTube channel and a podcast were to upload one piece of content per week, with one ad, then advertising alone would bring them a significant figure if they each have a consumer rate of 150,000.
- Youtube – 150,000 views per day= $8,220 (average per month)
- Podcast – 150,000 downloads per episode = $4,500 (average per month)
However, both options offer additional financial income, with YouTube capable of monetizing and Podcasts able to use affiliates. Both can make big bucks; just getting there is the tricky part.
There is no hard and fast answer to which will provide a higher income, simply what works better for you and the content you intend on producing.
Frequently Asked Questions
Which platform is better for beginner creators – YouTube or podcasting?
It comes down to individual style and preference in deciding between podcasting and YouTube. For creators who prefer visual content, then YouTube may be a better fit; however, podcasts can provide an intimate connection with an audience that many find appealing, particularly when discussing more personal topics.
So if you wish to dive into certain topics – podcasting is the way to go.
How do I attract more viewers to my YouTube channel?
If you want to grow your channel, promoting your stuff is the crucial thing to do. To do this, make sure to utilize social media platforms, keywords, hashtags, etc.
Also, the type of content you’re making is essential; you can gain more viewers by choosing a viral topic. Additionally, try collaborating with other creators to gain a new group of potential subscribers.
Is podcasting more popular than YouTube nowadays?
Podcasting is enjoying a dynamic growth in popularity, with over 800,000 active podcasts worldwide.
While YouTube continues to dominate in terms of content and viewers, many users agree that listening to a podcast makes for a unique experience. Also, podcasts are entirely tailored to our mobile lifestyle since streaming services make accessing content on the go easy.