Omnystudio: Podcast Hosting Review

Omnystudio is the most advanced platform equipped with on-demand audio and easy publishing to major app directories. Its mission is to offer the best technology in the world to easily distribute, analyze, monetize and archive on-demand audio content.

Includes all the tools for creating high-quality on-demand audio content in one user-friendly platform and interface.

Developed in collaboration with veteran producers to meet the needs of even the biggest radio shows or podcasting series.

Best for Advanced Podcasters

This podcast hosting company is perfect for business podcasts, as there are dedicated customers, including RADIO.COM, Corus, and CUMULUS media. 

They have the most advanced audio and publishing platform that only takes a couple of steps to make your podcast sound and look amazing. Use your creativity to design art covers and add multimedia videos to any website your podcast is on.

Tools include everything a podcasting or radio beginner needs and much more. Fine-tune your audio with editing tools, and monetize your podcast episode with ad insertion and sponsors. Publish anywhere, including social media feeds, to gain worldwide online exposure to reach new audiences. 

Integrated Plugin

Use the PowerPress Plugin for WordPress to embed a podcast playlist into your WordPress website. Note if you have an ad system already connected to the current host, then make sure it’s turned off before running an import.  

Storage Limits

All plans have unlimited and secure storage, including episodes, uploads, and users per podcast episode. The audio add-on includes unlimited archives.

Bandwidth Limits

All plans have a limit of 1TB per month, which is enough bandwidth for most podcasters. However, If you’re podcast is doing exceptionally well enough to exceed this limit, the Omnystudio team may consider charging you extra. They will reach out to speak with you about bandwidth usage and potential fees.

 If you’re unsure how much bandwidth you might need, the Omnystudio sales team can give you an estimate on your usage. They can also strategize a custom plan that’s affordable to help you increase potential monetization for your podcast series.

Time Limits

 No time limits. Upload and publish multiple shows with the most popular file formats, including MP3, AAC, WAV, and AIFF.

 Is it video-supported too? Video is supported. Omnystudio is equipped with video publishing on websites or social media networking sites to optimize audience engagement.

Statistics

Receive in-depth analytics through built-in stats to see download metrics and your audience’s listening trends. Some detailed analytics include:

  • IAB Certified reporting. Filter out downloads to ensure each one is industry-trusted and certified.
  • Present time updates. See the audience listens as soon as they happen, so you don’t have to wait in worry. Stay on top of spikes or decreases up to the minute.
  • Compare and contrast trends. Reports on specific date limits so you can group results to shorter spans of time (days, weeks, months) or for however long.
  • Download reports and export. Equipped with cloud storage systems and excel compatible CSV format to collect insights.

Additional stats are listener location, device type, the app source listeners use, and the number of downloads per episode.

 Listing/Integration into Podcast Directories

 Grow your audience by distributing your podcast into the following major media distribution channels including:

  • Apple podcasts
  • Spotify
  • RADIO.COM
  • Deezer
  • Stitcher

 Other popular directories include Pocket Casts, Overcast, TuneIn, and more. Omnystudio can be enjoyed on these above directories with a compatible RSS feed.

Upload and distribute your podcast to smart speakers, including Amazon Echo and Google Home, in a few clicks, using Omnystudio’s RSS feed.

Advanced Features

 Powerful ad tech

  • Built-in ad campaign director enables users to target campaigns using dynamic insertion technology.
  • Video ads. Embed your favorite video advertising using Omnystudio’s embeddable podcast player. This company will find connections to the most popular video ad services to find ads for you.
  • Location advertisement targeting. Target listeners in any location in one episode to reach larger audiences or your target market easier.  
  • Sponsored content. Develop and publish podcasting shows lead by advertisers to increase chances of monetization.

 Headliner (Video editor and publisher)

  • Powerful video editor. Add images, GIFs, or video content from many video libraries to enhance your video’s media presence.
  • Video captions. Custom write your captions to intrigue and brief the listener on what your video is about.  
  • Social sharing ability. Publish your creative video to YouTube, Facebook, Twitter, Instagram Stories, and Snapchat in one of three pre-set templates to save time.

 Types of Omny.FM web players:

  • Show page and web player template compatible with desktop and mobile watching.
  • The Twitter card link is optimized for Twitter sharing and compatible with a desktop with an audio card player.
  • Facebook Open Graph template allows you to reach Facebook audiences with your creative artwork covers.

 Advanced publishing tools

  • Transcriptions. Machine or human transcripts to add to any episode
  • Scheduled publishing. Save time on publishing by scheduling episodes to go live or uploaded later.
  • APIs. Create custom audio players or apps for all your episode content
  • Ad-fee feeds. Offer an ad-free RSS podcast in one click.
  • Geo-block content. Block or let in downloads based on listener location.

User Impression/Reviews

Corus Entertainment is a dedicated customer and has grown along with this platform as they have relied heavily on original podcasting and on-demand audio. A great product with a knowledgeable team to help this company hit its goals.

Omnystudio has helped the company called PRIMEDIA to publish their audio reliably and fast. Furthermore, the subsequent upgrades have also matched their podcast’s growth over time.

Omnystudio allowed JACKfm to seem like they’re a large team behind the scenes. Content can easily be shared, and the interaction has increased.

On the other hand, this user claims it has unreliable data in their experience. This platform claims “ground-breaking” stats of measuring the downloaded file. However, most podcast apps already have a large file download ability when you press Play.

Current Pricing

 Start with a 14-day trial. Podcasting plans start for $29 per month.

  • The Starter Plan: all the basics, including hosting, publishing, and monetization tools. Unlimited episodes, uploads, and users per podcast episode
  • Add on: Get a quote and demo for your radio. Audio recording features include automatic live recordings, unlimited archives, and more.